Identification of exhibitors
On the basis of what has already been presented regarding the aims of the Exhibition, it has been concluded that, to achieve them best, the exhibitors should necessarily have profiles compatible with the ones presented below:
1. State authorities responsible for the money market (Ministries of National
Economy Finance. Commerce, Industry Research & Technology, Bank of Greece, etc.)
2. State organizations
3. E.E. (Athens Bureau)
4. European Bank of Investments
5. Greek Stock Exchange
6. Companies in the Stock Exchange
9. Insurance companies
10. Investment consultants
11. Real estate agents
12. Merchants of art, antiques, precious stones, metals, coins, etc.
13. Mass media and specialized publications
14. Credit cards
15. Software houses for financial applications
16. Economic education organizations
17. Organizations of respective foreign exhibitions
18. Organizations for the collection of information of financial nature
19. Companies seeking investors
21. Leasing firms
22. Time sharing companies
Participation of exhibitors
On the basis of the information presented so far, the participation of exhibitors is predicted to be massive. Below, we identify the most important arguments for the participation of exhibitors, as they stem from the analysis of the Exhibition characteristics:
a. The aims and purpose of the Exhibition.
b. The possibility to present products and services directly to an audience of specific interest.
c. The services provided by the Exhibition's organizers. Their premium participation cost can include (specifically for Royal Exhibitors or sponsors):
i. an exhibition space of high quality standards
ii. parking space
iii. free urban telephone calls with separate connections for each exhibitor
iv. free individual mini-bar for each exhibitor free coffees free dinners
v. continuous room cleaning services
vi. special prices in hotel rooms for guests
vii. free text page in the Exhibition Guide
viii. free transportation to the Exhibition and vice versa
ix. a special kit on public relations activities
x. special prices for secretarial services in the Exhibition
xi. special prices for public relations services
d. The attractive advertising and international promotion of the Exhibition and its outcome.
e. The good timing of the Exhibition, in view of the Unified European Financial Market...
f. The official guests/speakers, who will raise the prestige and practicality of the Exhibition.
g. The annual organization of the Exhibition that will provide the money market with a presentation forum.
h. The possibility to promote new products and services in the frame of group presentations, that will allow the exhibitors to invite prospective clients and present these services in a prestigious environment
i The possibility for contacts with competition.